We are a wholly owned subsidiary of the Absa Group and offer a range of retail, business, wealth management, corporate and investment solutions to customers and clients across South Africa. Our ambition is to sustainably create shared value and play an integral role in our customers’ and clients’ life journey, empowering them to achieve more and to recommend us to family, friends and business associates.

Absa Group Limited is listed on the JSE and is one of Africa’s largest diversified financial services groups with a presence in 15 countries across the African continent, as well as offices in the United Kingdom and the United States.

The Group has banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia. We also have representative offices in Namibia, Nigeria and the United States, securities entities in the United Kingdom and the United States, as well as a specialised IT office in the Czech Republic.

Our Purpose

At Absa, we are co-creating our story, which tells of our journey to become a leading Pan-African bank delivering sustainable outperformance. This starts with our organisational purpose:

Empowering Africa's tomorrow, together... one story at a time

Absa aspires to be a truly purpose-led organisation. This means making a positive contribution to the world around us by putting our purpose at the core of everything we do.

Our Purpose shapes our strategy, inspires our people, engages our customers and communities, and steers our choices.

Our Values

Our Purpose is the North Star, which defines our reason “why”. If our Purpose is our North Star, Values are our guiding lights. As we continue to write this story of sustainable outperformance, our culture creates the framework for how we engage and shape our future.

This gave life to the next chapter in our story, Values, which define our “how”. Our co-created Values guide us, bring us together and empower us to live our organisational purpose.

We believe in ourselves and each other

  • I celebrate others' success.
  • I take accountability for my actions.
  • I embrace honesty and integrity.
  • I create a safe space for others to fail forward.
  • I am supportive, empathetic and kind.

We innovate for our colleagues, clients and communities.

  • I am curious and willing to learn.
  • I take the initiative to solve problems.
  • I embrace diversity in all its forms.
  • I bring my best self to work everyday so I can outperform for our customers.
  • I am resourceful and creative in the problem-solving.

We take actions today that sustain ourtomorrow

  • I am mindful of how my actions will impact future generations.
  • I am committed to exceeding expectations.
  • I embrace life-long learning.
  • I cultivate a growth mindset.
  • I embrace challenges as an opportunity to grow.

We are stronger together

  • I seek out collaboration
  • I embrace and celebrate diversity
  • I create safe spaces and honour others' boundaries
  • I treat all people with care and respect and endeavour to earn their trust.
  • I share my knowledge and transfer my skills freely.

We show up as our authentic selves to own our strory

  • I see and honour the humanity in others.
  • I create a safe space for others to be vulnerable.
  • I show up authentically.
  • I speak up for others.
  • I value others unique contributions.
Contact details

Call us on: 0800 41 41 41

Email us at: actionline@absa.co.za

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