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The book is a culmination of research undertaken by the University of North West on behalf of Absa and builds on a similar piece of research commissioned in 2003. The launch will take place during the Wildlife Farming Conference at the Jacaranda Agricultural Show to be held at the Pretoria Show Grounds and will be attended by various industry players and game farmers from around the country.

Dr Gert Dry from the Wildlife Ranching South Africa and Ernst Janovsky, Head of the Centre of Excellence at Absa AgriBusiness, will speak on the research and the book respectively.

Janovsky says the latest book aims to broaden the economic and financial understanding of the South African multibillion rand wildlife industry.

“The wildlife industry in South Africa is continuing to break new frontiers. Not only is the number of game ranches and game animals at historical highs, but development and innovation in the industry is rampant. Despite the growth of the game industry being documented to an extent, it is still not reliably quantified. Moreover, there is remarkably little economic research on the industry, and as a result, is often poorly understood,” says Janovsky.

“The research commissioned by Absa sets out to address these issues,” added Janovsky.

The book provides valuable information on the structure, changes, drivers, growth and profitability, especially in terms of the private game ranching segment of the wildlife industry in South Africa.

It will benefit an array of roleplayers – from new entrants or established ranchers who want to diversify, to policy-makers who need to create an enabling environment to ensure the continuous growth of the industry.

The game industry in South Africa is increasingly being seen as having the potential to make a significant contribution towards the prosperity of South Africa.