Absa Insurance Company Limited is proud to announce that it has scooped an award in the Household Content Insurance Category in the prestigious Ask Afrika Icon Brands Survey for 2016/2017.

The Icon Brands survey is the largest of its kind in South Africa, representing close to 21 million South African consumers. South African consumers vote with their hearts and wallets, to select their iconic brands. These are brands that have established a durable and timeless relationship with South African consumers, irrespective of background or living standard.

Commenting on the award, Karen Miller, CEO of Absa Insurance Company, said: "This award recognises our customer-centric approach. We provide fit for purpose value propositions that meet customer needs."

"Absa Insurance Company Limited is investing in digital technology to improve the customer experience and provide greater product and service accessibility in the future. This award is a tremendous honour and affirms our unrelenting focus and commitment to remain relevant to our customers,"added Miller.