Sponsorships

Absa Currie Cup

With 25 years of commitment and loyalty to the Absa Currie Cup, 2010 marked an important milestone for Absa and SA Rugby as it highlighted one of the longest-running rugby sporting sponsorships in South Africa’s history.

As one of the oldest and most significant rugby tournaments in the world, the Absa Currie Cup has been steeped in tradition since the first game was played between four teams in Kimberley in 1889 – with a silver cup donated by the South African Rugby Board as the prize. Today’s coveted cup was donated by Sir Donald Currie in 1891, and is considered to be the holy grail of South African rugby, with 14 unions competing annually for the honour of holding it aloft.

Absa’s involvement in the Currie Cup has helped to sustain the existence of rugby in South Africa through ensuring that all regional players have the opportunity to be recognised and form a part of the pool of match-fit players for Springbok selection. We look forward to supporting SA Rugby long into the future, ensuring that all players can work towards fulfilling their dreams of playing in the green and gold.

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