Absa has long valued the benefit of sponsorship to engage with our stakeholders. Some of the biggest and best known properties are associated with Absa; from the Absa Premiership in football, through to the Springboks in rugby to the Absa KKNK arts and culture festival.
We have a history of using sponsorships to make our brand different; the right sponsorship adds to our brand, helping us engage our customers and clients locally, regionally and globally. The role of sponsorship at Absa is to build brand engagement with our stakeholders through the lens of our vision, purpose and values.
Our strategy embraces our purpose of ‘helping people achieve their ambitions – in the right way’ and is supported by our values.
If your sponsorship proposal satisfies our criteria then we’d love to hear from you.
If you are going to apply for sponsorship from Absa then we will need some information from you.