Supporting creative and sporting talent today ensures a brighter future tomorrow. At Absa, we understand the impact of art and sport on people and our sponsorship portfolio reflects this diversity.
Absa plays a pivotal role in supporting the arts by sponsoring festivals like Absa KKNK , Design Indaba, and the television programme, 'Noot vir Noot' . We also have the largest corporate art collection in the country, featuring over 20 000 artworks (all by local artists); and host Absa L 'Atelier , South Africa’s longest-running art competition.
In 2011, Absa walked away with the No. 1 Banking Brand according to the 2011 Sunday Times Top Brands survey and in 2012, Absa Sponsorships was well-represented at the Virgin Sports Awards, winning Best TV commercial (Absa Team of Millions), Best Team Sponsorship (Springboks), Best Sponsorship of an Event (Absa Premiership), and Best use of Digital in a Campaign (Absa Team of Millions).
Find out more about our sponsorships, and how we go about selecting the sponsorships that we undertake
We are proud sponsors and supporters of various arts and culture initiatives that are aimed at developing the natural talent that South Africa boasts
We are passionate supporters and sponsors of sport in South Africa, and are proud to be associated with some of the best teams in the world