Financial Services Access
Our customers are the cornerstone of our vision to become 'the pre-eminent bank in South Africa and the rest of Africa'. To do so, we need to empower existing customers to achieve their dreams and ambitions, and we need to provide relevant products and services to untapped markets. Our Customer Charter sets out the Group’s commitment to providing the highest standard of customer service by offering relevant financial advice, products and services.
One of our key business imperatives is to increase our share of the black market. The challenge lies in educating the 'un-banked' sector (those individuals who have never used banking services before), providing products that are relevant and affordable to them, and increasing our Group’s physical footprint in communities where our services do not currently exist.
Absa’s Sekulula services help government welfare beneficiaries gain inclusion into the financial system. Sekulula debit card account holders increased from 707,000 in September 2007 to over 742,000 by January 2009. Absa also had over 462,000 Mzansi (basic) bank accounts at the end of 2008.