Absa focuses on both classroom-type as well as awareness-type training in financial literacy. Its flagship programme in classroom-type education is Bubomi, a Xhosa word meaning, 'it is life'.
The Bubomi programme was initially developed by an external supplier who was the training quality assurance provider for services offered by all Bubomi training.
Absa, in collaboration with other banks, also participated in the Teach Children to Save campaign. The campaign took place on 25 July 2008. More than 240 Absa volunteers reached 44 schools and 22 466 children in Grades 4 to 7. Children were educated in the basic concept of savings and received an Absa money box as well as a flyer containing tips on savings to take home. The initiative was spearheaded by the Banking Association South Africa.
To date, Absa has trained 140 000 delegates through various consumer education programmes. This training enables consumers to make better choices about their finances, which will eventually empower individuals to improve their financial health and wellbeing.